[Q119-Q136] Pass Your Salesforce Certification Marketing-Cloud-Account-Engagement-Specialist Exam Easily with Accurate PDF Questions [Dec 13, 2023]

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Pass Your Salesforce Certification Marketing-Cloud-Account-Engagement-Specialist Exam Easily with Accurate PDF Questions [Dec 13, 2023]

Marketing-Cloud-Account-Engagement-Specialist Certification Exam Dumps Questions in here

NO.119 An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?

Marketing Cloud Account Engagement form

Marketing Cloud Account Engagement tacking code

Page actions

Custom redirects

NO.120 Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Autoresponder

Engagement studio program email

Email template

List email

NO.121 A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
“automatically create prospects in Marketing Cloud Account Engagement*’.
What action would occur in Marketing Cloud Account Engagement?

No new visitor record will be created.

A new prospect record will be created.

A new account will be created.

No new prospect will be created.

NO.122 A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?

The marketer archives the prospect, but cannot permanently delete their data.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.

The marketer goes to the prospect record and chooses the “Permanently Delete” menu option.

The marketer archives the prospect and then selects “Permanently Delete” from the recycle bin.

NO.123 An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity.
Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Static list

Dynamic list

Completion Action

Automation Rule

NO.124 What are two benefits of the engagement studio tasting experience?
Choose 2 answers

Evaluating email template options for the program

Visualizing a prospect’s possible paths

Understanding the timeline of the program

Measuring a specific step’s performance

NO.125 What will undelete a prospect?

If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address

If the deleted prospect visits a web page

If the deleted prospect re-converts by filling out a form with the same email address

NO.126 An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren’t opted out.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Use a completion action on the form to automatically add anyone who completes it to the list.

Use table actions to add prospects to the list if they’ve filled out the form, but haven’t opted out from communications.

NO.127 Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

Explanation
According to the Salesforce documentation, the advice that should be offered to the client who is looking for a way to increase the quality of leads that are being passed from marketing to sales is: B) Implement a blended lead scoring and grading system. A lead scoring and grading system is a feature that allows users to measure and qualify the prospects based on their level of interest and fit for the business. A lead scoring and grading system can help users to prioritize and segment the prospects, and to pass the most qualified leads from marketing to sales. A lead scoring and grading system consists of two components: scoring and grading.
Scoring is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. Scoring can be done automatically by the default scoring model in Marketing Cloud Account Engagement, or manually by customizing the scoring rules. Grading is a letter value that indicates the level of fit of a prospect, based on their attributes, such as industry, job title, location, or company size. Grading can be done manually by creating profiles and matching them with the prospect’s information. By implementing a blended lead scoring and grading system, the client can increase the quality of leads that are being passed from marketing to sales, as they can identify the prospects who have both a high score and a high grade, meaning that they are both interested and suitable for the business. Only passing on leads that are very active on the site no matter the company profile, automatically assigning all leads to sales reps in a round-robin system, or adding more landing pages and forms to the site to increase the number of conversion opportunities are not the best advice that should be offered to the client who is looking for a way to increase the quality of leads that are being passed from marketing to sales, as they are either ineffective, inefficient, or irrelevant ways of qualifying and prioritizing the leads. References: Salesforce documentation

NO.128 What is the expected behavior if an automation rule is NOT set to repeat?

The prospect can match the criteria multiple times and the action runs each time.

The action can only run once per day on the prospect.

The prospect matches the criteria once, but the action runs multiple times.

The prospect matches the criteria once and the action runs once.

NO.129 What report allows you to see how successful or active a form has been on your site?

Campaign reports

Landing Page reports

Form reports

Conversion reports

None of the above

NO.130 Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

The Grade as it includes personal information about the prospect.

The Profile as It reflects LenoxSoft’s ideal customer.

The Campaign as it references the prospect’s first touch point.

The Score as it shows activities taken by the prospect.

NO.131 A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?

Prospects will not begin the program until all existing prospects reach an end step.

Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.

Prospects will begin the program on the first step regardless of where the existing prospects are In the program.

Prospects will skip steps to start the program on the same steps the existing prospects are on.

NO.132 A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

The field Is created and added to the form in Engagement Studio.

The field is created as a custom prospect field in the form editor.

The field is created as a custom prospect field on the Prospect Fields page.

The field Is created as a default account field in the form editor.

NO.133 LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

Automation rule and completion action

Segmentation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

NO.134 An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.
What is a recommended way to create this type of list?

Use a completion action on the form to automatically add anyone who completes it to the list.

Use a dynamic list that matches prospects as they complete the form.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Use table actions to add prospects who have completed the form to the list.

NO.135 What happens if a prospect is removed from a drip program and later added back?

They will start the drip campaign again.

Prospects can’t be added to drip campaigns after they have been removed.

They will skip the first step and move to the second step.

They will resume the drip where they left off

NO.136 What would make the Salesforce connector become unverified?

The Salesforce account has reached the limit of the number of lead or contact records that could be created

The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created

The connector user’s Marketing Cloud Account Engagement password was changed

The connector user’s Salesforce password was changed

Updated Marketing-Cloud-Account-Engagement-Specialist Exam Practice Test Questions: https://www.actualtorrent.com/Marketing-Cloud-Account-Engagement-Specialist-questions-answers.html

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