CRT-550 Free Exam Study Guide! (Updated 161 Questions) [Q52-Q73]

NO.52 A customer’s web developer team is creating a form thatwill leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

Enable the package for all business units in the MarketingCloud account.

Create a separate installed package for each individual web form.

Instruct the web team to store the client ID and secret in the client-side code.

Ensure the package scope includes Read and Write permissions for data extensions.

NO.53 Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A common field like Physical Address for Contact Key.

A number field such as subscriber’s phone number for Contact Key.

An email address for Contact Key.

A GUID or another generated ID for Contact Key.

NO.54 Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

Share data extensions from the top-level BU.

Create a local copy of the product data in each BU.

Use the File Transfer Activity to import data into each BU.

Give users the Administrator Role so they can see all of the data.

NO.55 Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend’

Reply Mail Management

Private Domains

Sender Authentication Package

Custom Delivery Profiles

NO.56 Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

Select ‘Normalize Phone Number* in Journey settings.

Format the phone field in Salesforce as +l[phonenumber],

Select ‘US’ as the sending country in SMS activity.

Configure the phone field in Salesforce as US locale.

NO.57 Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there’s a limit to the number of timet a particular image asset can be chosen for a customer?

Ask the content team to create more images in order to diversify the asset pool.

Set a Fallback Asset.

Utilize Einstein Engagement Frequency to send the emails less often.

Set Fatigue Rules for the product Asset Classes.

NO.58 Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO’s marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation’ A. Q Split the existing activities into two separate automations.

Implement a Wait Activity to wait until the data extension is populated with records.

Place a Verification Activity between the import and SQL Query activity.

Write a custom SSJS script to

validate the row count of the staging data extension and send a notification email.

NO.59 Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

Triggered Send Definition

Transactional Messaging API

Multi-Step journey with an API Event entry source

Single Send journey with an API Event entry source

NO.60 Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?

Interaction Studio

Social Studio

Advertising Studio

Audience Studio

NO.61 Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

Build out an internal business governance and process to support this.

Setup Approval Workflow and Share setting inside Marketing Cloud.

Integrate an outside CMS with all these permissions built in.

Edit the Content Permissions and Restrictions by Role setting for each user.

NO.62 What is a capability of the Import within Contact Builder? Choose 2 answers

The data source can be a local file, data filter, or file on any FTP.

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

Like the Import Wizard, the Contact Builder import definition can be executed without saving.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

NO.63 Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

A new Sender Authentication Package should be used for NTO.

A Private Domain should be applied to the parent business unit.

A Private Domain should be applied to the child business unit.

A Sender Authentication Package should be used for CloudKicks.

NO.64 Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)

Leverage Content Builder to create email templates for each language and populate the templates via the UI.

Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.

Leverage personalization strings within the email template to pull in language-specific content.

Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

NO.65 Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long- term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

Configure Contact Builder to automatically generate a unique subscriber key.

Define the subscriber key as a unique value that does not relate to a specific channel.

Regularly merge duplicate contacts to keep tracking data accurately.

When using an external database of record, utilize that system’s identifier as the contact key.

NO.66 Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?

Do they need to support UTF-8 characters in their SMS?

Do they need to support different From Names by country?

Do they need to have independent reporting on SMS sends by country?

Do they need to support inbound messages in each country?

NO.67 Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

NO.68 A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?

Check the Scope by User box in Marketing Cloud.

Create a User in Sales Cloud with a System Administrator Profile.

Ensure that the User has the correct profile in Marketing Cloud.

Ensure that the User is assigned as System Administrator in Sales Cloud.

NO.69 A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message aspart of the journey between
1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

Run a SQL Query at 12:30 a.m. to create a suppression list.

Run an Import Definition at12 a.m. to create a suppression list.

Create a Journey Goal to exit subscribers from the Journey.

Create and enable a BLOCKOUT window In MobileConnect.

NO.70 Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? (Choose 3 answers)

Is the data file a delta or a historical file?

Does the data extension have a data relationship?

Will the file have more than 5,000 rows?

Will the data file be placed on the SFTP at the same time daily?

Does someone need to be notified if an error happens on import?

NO.71 Northern Trail Outfitters wants toset up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

Set File Naming Pattern to %%AUTOMATED_FILENAME%%

Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

Filename is automatically passed to Import Activity with File Drop Automations

Check the ‘Use filename from Automation’checkbox

NO.72 If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.

High Watermark if journey builder

Preference center is too strict

Deliverability issues on account

Email frequency too high

NO.73 A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Leadrecords for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

Salesforce Data Entry, SQL Query Activity, Task Activity

Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

API Event Entry, SQL Query Activity, Task Activity

Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

CRT-550 Free Exam Study Guide! (Updated 161 Questions) [Q52-Q73]

Be the first to reply

Leave a Reply Cancel reply