[Aug 28, 2023] AD0-E559 Exam Dumps 100% Same Q&A In Your Real Exam [Q17-Q38]

NEW QUESTION 17
Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.
What report type can she use to get this Company level view?

NEW QUESTION 18
The Acme Case Study program contains the following assets and campaigns:

The A – Downloaded smart campaign contains the following trigger:

The A – Downloaded smart campaign contains the following flow steps:

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

NEW QUESTION 19
Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person’s record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.
There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

NEW QUESTION 20
A list is imported into Adobe Marketo Engage with ‘Country values of “US’. A Trigger based Smart Campaign identifies the non-standard values and updates the ‘Country’ field values to ‘United States of America”.
What best practice steps must be taken when embarking on developing such a process?

NEW QUESTION 21
An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.
Channel settings:

Program Settings:

Based upon the program settings shown, what is a reason the program would not appear in reporting?

NEW QUESTION 22
An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.
There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.
What message will each person receive?

NEW QUESTION 23
A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.
Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.
When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

NEW QUESTION 24
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

NEW QUESTION 25
A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days.
They would like this to happen automatically and instantaneously after the third soft bounce.
What would the smart list section of their data management smart campaign look like?

NEW QUESTION 26
Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.
What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

NEW QUESTION 27
Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.
What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)

NEW QUESTION 28
What are two benefits to using global forms versus local forms? (Choose two.)

NEW QUESTION 29
David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources — not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.
What two fields would David use for this purpose? (Choose two.)

NEW QUESTION 30
What are two benefits to using global forms versus local forms? (Choose two.)

NEW QUESTION 31
A marketer conducted an A/B test and expected the new version to perform better than the original version.
However, this did not occur.
What conclusion can the marketer make about these A/B test results?

NEW QUESTION 32
The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?

NEW QUESTION 33
A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement.
What type of report can be built and analyzed to show the most engaging content?

NEW QUESTION 34
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

NEW QUESTION 35
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

NEW QUESTION 36
Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.
What is one new benefit Bhaskar will gain by implementing this new naming convention?

NEW QUESTION 37
A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?