Updated May-2022 Premium Marketing-Cloud-Consultant Exam Engine pdf – Download Free Updated 251 Questions [Q120-Q139]

NEW QUESTION 120
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

Many-to-Many Relationship

One-to-One Relationship

Population

One-to-Many Relationship

NEW QUESTION 121
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Test Response

Info Capture

Outbound

Data Capture

NEW QUESTION 122
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

NEW QUESTION 123
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?

File Transfer > Import File > Measures > Send Email

File Transfer > Import File > SQL Query > Send Email

File Transfer > SQL Query > Measures > Send Email

File Transfer > Data Extract > Filters > Send Email

NEW QUESTION 124
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

Journey that allows re-entry after exiting

Scheduled Automation utilizing Triggered Send Emails

Scheduled Automation using a Send Activity

Single Send Journey

NEW QUESTION 125
An existing triggered send needs to be updated with new content
Select the correct sequence

Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

NEW QUESTION 126
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Text Response

Info Capture

Outbound

Data Capture

NEW QUESTION 127
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement? (Choose two.)

Use a custom Delivery Profile.

Use a custom Send Classification.

Use the Send From Record Owner option.

Use the Organization-Wide Email address.

NEW QUESTION 128
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their accounts Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customers’ requirements, which method should be used to automate their monthly promotional email?

Create a scheduled daily automation that includes an import activity and user-initiated send.

Create a triggered automation that includes an import activity and user-initiated send.

Create a scheduled monthly automation that includes an import activity and triggered send.

Create a triggered automation that includes an import activity and triggered send.

NEW QUESTION 129
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

Lookup AMPscript function

LookupRows AMPscript function

Dynamic Content Block

Enhanced Dynamic Content Block

NEW QUESTION 130
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

Journey Data queried from main data extension

Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

Journey Data using CRM Report Import Activity to Salesforce Data Extension

Contact Data using Synchronized Data Sources

NEW QUESTION 131
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

Use Data Designer in Contact Builder to relate the two data extensions.

Utilize Entry Data on a Decision Split within Journey Builder.

Create a Data Relationship in Email Studio to relate the two data extensions.

Configure activities within Automation Studio to update the purchase data.

NEW QUESTION 132
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called ‘Shipments’ and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

The Shipment object is on the Account Related List.

There is a Master Detail Relationship from Contact to Shipment.

The Shipment object requires a Lookup to Lead or Contact.

An Apex Trigger is created on the Shipment object.

NEW QUESTION 133
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers

Use the web analytics platform to trigger behavioral remarketing emails.

Track web activity from a click on an email URL back to a specific email campaign.

Pass web conversion data back into Marketing Cloud for use in email reporting.

Recognize web traffic as originating from email instead of another channel.

Match subscribers to web activity by passing Subscriber ID through email links.

NEW QUESTION 134
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

IP ramp-up is important to establish a positive sender reputation.

IP ramp-up can be bypassed, given their historical lack of deliverability issues.

NEW QUESTION 135
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)

Marketing Cloud Channel Manager

Marketing Cloud Administrator

Marketing Cloud Email Marketing Manager

Marketing Cloud Regional or Local Administrator

NEW QUESTION 136
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

Profile attributes

Preference attributes

Publication Lists

Preference Lists

NEW QUESTION 137
what storage model should be used if a subscriber has more than one value for an attribute?

Lists

Profile Attribute

Data Extensions

Publication Lists

NEW QUESTION 138
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

NEW QUESTION 139
During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

An exclusion list

An auto-exclusion list

An auto-suppression list

A global unsubscribe

Updated May-2022 Premium Marketing-Cloud-Consultant Exam Engine pdf – Download Free Updated 251 Questions [Q120-Q139]

Be the first to reply

Leave a Reply Cancel reply