Marketing-Cloud-Email-Specialist Exam Dumps – Try Best Marketing-Cloud-Email-Specialist Exam Questions from Training Expert ActualTorrent [Q26-Q50]

NEW QUESTION 26
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior
knowledge of SQL. Which tool he would use:

Scheduled Send Emails

Predictive Email

Journey Builder

Automation Studio

NEW QUESTION 27
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” in NTO’s most recent newsletter.
Where can the marketer most easily find this information?

Tracking Job Links tab > URL ID

Tracking Click Activity tab > Email Overlay View

Tracking Overviewtab > Clicks

Tracking Click Actiwty tab > Link View

NEW QUESTION 28
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

Triggered Send

Send Email

Automated Send

Template Send

NEW QUESTION 29
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

Multi-Step Journey

User Initiated Send

Automation Studio Email Activity

NEW QUESTION 30
A marketing associate at Northern Trail Outfitters must design an email campaign for the company’s new winter offerings. Which email design best practice would the associate implement in this campaign?

Limit the email text to 250 words

Personalize the email content

Segment the audience for the email

Use an infographic email template

NEW QUESTION 31
A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

Place a Random Split before Path Optimizer for the pilot group.

Configure a holdback group to be targeted by the winner.

Select winning path three days after journey activation

NEW QUESTION 32
Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

Email Address

Data Extension Fields

Order History

List Attributes

NEW QUESTION 33
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.” Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)

Include “HeroCTA” in the Link Tooltip field for each link.

Include “Hero_CTA” in the filename for each Hero image.

Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”

Add “Hero_CTA” to the Tracking Alias field for each link.

NEW QUESTION 34
Other than an image a file must be XX MB or less in size?

5MB
B 25 MB

1 MB

1 KB

NEW QUESTION 35
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

Sales associate request during check out.

Paid Mobile Ads

Capture from Facebook

Authenticate email

Drip campaigns

NEW QUESTION 36
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

Edit the fields in the synchronized data source.

Create a new data extension with the new fields.

Create a data filter that includes the new fields.

NEW QUESTION 37
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

Recent Email Send Summary

Email Performance by Domain

Email Sends by User

NEW QUESTION 38
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder?
Choose 3 answers

Criteria setting to segment contacts based on behavior using SQL.

Extracting data from an Audience data extension for analysis.

Updating or creating Salesforce CRM objects or records.

A/B/N testing as part of the workflow to conduct timing and creative tests.

Goal setting to have the system listen to see if users met the goal.

NEW QUESTION 39
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO’S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

Publication Lists

List Unsubscribes

Journey Builder Sends

NEW QUESTION 40
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

SQL Query Activity

Post to Facebook

Send SMS

Decision Split

Wait By Duration

NEW QUESTION 41
A team wants to import a fife with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?

Choose the appropriate date format.

Name the new import definition.

Map the attributes in the file.

Select the delimiting character.

NEW QUESTION 42
Which file type delimiter is available in the Import Wizard? (Choose 3)

Pipe

Other

Comma

Fixed Length

Tab

NEW QUESTION 43
A marketer send an early engagement email to contact who have not opened or clicked
emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on
the CTA? Choose two answers.

select the user clicks the overview tab in the inbox activity section

select the URL id for the URL or tracking the alias from the job links tab.

select the click activity bar chart from the email overview of the click activity tab

select the URL or tracking alias from the link view tab of the click activity tab.

NEW QUESTION 44
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
(Choose three.)

Use explicit opt-in for any new web sign-ups.

Set expectations on send frequency and schedule.

Tell customers why they want to receive NTO emails.

Ask for detailed demographic information.

Automatically opt-in all new customers.

NEW QUESTION 45
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

Stack the content in a single column.

Keep copy simple and direct.

Use image-based text for hero graphics.

Cut content to make the message fit above the fold.

Design with the most important content at the top.

NEW QUESTION 46
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

API Event Entry Source

CloudPages Entry Source

Contact Event Entry Source

NEW QUESTION 47
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company’s loyalty and non-loyalty members.
How should NTO build the email?

Create dynamic content with a SQL Query activity.

Create a template-based email using dynamic content.

Create multiple versions of the email for loyalty and non-loyalty members.

Create a template and lock content In the template.

NEW QUESTION 48
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.” What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers

Include an alias attribute in each anchor tag and populate it with
“Hero_CTA.”

Include “Hero_CTA” in the Link Tooltip field for each link.

Add
“Hero_CTA” to the Tracking Alias field for each link.D. Include “Hero_CTA” in the filename for each Hero image.

NEW QUESTION 49
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data
extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for
sending?

SQL query activities

Data filter

Filter activity

Filtered group

NEW QUESTION 50
A marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool is recommended to execute this process?

Journey Builder

Filter Activity

Data Extract Activity

Automation Studio

Marketing-Cloud-Email-Specialist Exam Dumps – Try Best Marketing-Cloud-Email-Specialist Exam Questions from Training Expert ActualTorrent [Q26-Q50]

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