Marketing-Cloud-Administrator Exam Practice Questions prepared by Salesforce Professionals [Q33-Q53]

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Marketing-Cloud-Administrator Exam Practice Questions prepared by Salesforce Professionals

Use Valid New Marketing-Cloud-Administrator Questions – Top choice Help You Gain Success

Salesforce Marketing-Cloud-Administrator Certification Exam is a valuable certification for professionals in the digital marketing field. It demonstrates your expertise in the Salesforce Marketing Cloud platform and enhances your marketability. If you are looking to advance your career in digital marketing, obtaining this certification is a step in the right direction.

NO.33 During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer’s data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

Data extensions allow for add/update Import activity.

Data extensions can store HTML code as an attribute.

Data extensions support Customer ID to be used as Subscriber Key.

Data extensions are necessary for Contact Builder

NO.34 A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

The wind relationship links Subscriber Key to Subscribers on Email Address

The data extension is located in the Synchronized Data Extensions folder.

The data extension is located in the Salesforce Data Extensions folder.

The triggered Send Data Extension data extension template was used.

NO.35 When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

The user gets Added to a blocklist that causes an Enterprise level unsubscribe

The user Is getting deleted from the AN Subscribers list

Data in data extensions corresponding to the customer

Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

NO.36 Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

Collect Code

Recommendation Code

Conversion/Cart Code

Email Conversion Code

NO.37 A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

Filter records on a formula field

Filter existing records in All Subscribers

Filter records created after a specified date

Filter records on a Boolean field

NO.38 Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

All of NTO’s accounts should be on the same stack

Send volume is large enough to maintain a positive or neutral reputation

Length of time needed to pause sending is greater than one month

Pre-warmed IP address can be purchased from Salesforce

NO.39 Which two statements are correct about Send Logging?
Choose 2 answers

Send Log data extensions are archived automatically based on retention settings.

AMPscript can be used to pull data from Send Logs for use within emails.

SQL Query Activities can reference Send Logs in combination with system data views.

A business unit can support up to three Send Logs.

NO.40 A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

Keyword is used within another business unit

Keyword is a reserved word

Keyword has too many characters

Keyword fails to meet content standards

NO.41 Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app7 Choose 2 answers

Journey Builder

Contact Builder

MobileConnect

MobilePush

NO.42 A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber’s status?

Status is changed to Active and the bounce count is unchanged

Status is changed to Held for 72 hours and the bounce count is set to Zero

Status remains as Bounced the bounce count is unchanged

Status is changed to Active and the bounce count is set to Zero

NO.43 Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

CloudPagesURL AMPscript function

Web Analytics Connector

Link Wrapping

NO.44 What should be confirmed to ensure Journey Builder directs the subscribers correctly?

Journey Data is used for the Decision Split.

Entry Source attributes are available in Journey Settings.

Contract Data is used for the Decision Split.

Filter Contacts are enabled to refine the audience.

NO.45 Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

Publication Lists

Data Extensions

Lists

Groups

NO.46 Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

Delete the campaign manager’s user and create a new user

Disable the campaign manager’s user and create a new user

Transfer the campaign manager’s permissions to a new user

Deactivate the campaign manager’s license and assign it to the new user

NO.47 Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

IP Whitelisting

Field Level Encryption

Advanced Audit Trail

Single Sign on Authentication

NO.48 A customer wants to automate a series of three emails as part of a Membership Renewaldrip campaign. Email
#1 will be sent one month prior to the member’s renewal date. Email #2 will be sent one week prior to the member’s renewal date. Email #3 will be sent on the member’s renewal date. A master audience is updated in real time via the API.Which steps should be included in the customer’s automation?

Import File Activity > three Send Activities to the master data extension.

Three Send Activities to the master data extension.

Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

Three Filter Activities > three Send Activities to the filtered audiences.

NO.49 While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?

Apply the appropriate user mappings in the CRM configuration.

Apply the Administrator and Marketing Cloud Administrator permission sets to user.

Reset all user passwords to force new tokens

Apply the marketing Cloud for AppExchange User option as well

NO.50 Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

IP Whitelisting

Field Level Encryption

Advanced Audit Trail

Single Sign on Authentication

NO.51 Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers

Data Extensions

Publication Lists

Lists

Groups

NO.52 Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

Choose Public App Integration during the installation

Install App-appropriate business units for expanded access

License all appropriate users within the installed package

Configure the API Integration to allow all users access

NO.53 Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

Publication Lists

Data Extensions

Lists

Groups

Achieving the Salesforce Marketing-Cloud-Administrator certification demonstrates an individual’s expertise in using the Marketing Cloud platform to drive successful marketing campaigns. It is a valuable credential for marketing professionals who want to advance their careers and demonstrate their proficiency with the Marketing Cloud platform.

Marketing-Cloud-Administrator Exam Practice Materials Collection: https://www.actualtorrent.com/Marketing-Cloud-Administrator-questions-answers.html

Marketing-Cloud-Administrator Exam Practice Questions prepared by Salesforce Professionals [Q33-Q53]

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