[Dec-2023] Pardot-Consultant Questions – Truly Beneficial For Your Salesforce Exam [Q74-Q98]

NO.74 Recommend a model to route qualified and unqualified leads across the business.
Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score

CDAB

ABDC

CBDA

CDBA

NO.75 The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

Form Report: Impressions

Lifecycle Report: New Prospects Created

Form Report: Conversions

Form Report: Submissions

NO.76 “LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Pardot when a lead or contact no longer matches a market data sharing rule?

The prospect is marked as do not email

The prospect is marked as opted out

The prospect is unassigned from its user

The prospect is sent to the recycle bin

NO.77 LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

Configure Users > Send daily visitor activity emails by state

Configure Users > Send daily prospect activity emails by owner

Configure Users > Send Salesforce Engage report emails by team

Configure Users > Send starred prospect activity alerts by owner

NO.78 Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline.
Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?

Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.

Implement Pardot tracking code, set up email authentication, and create page actions for website views.

Create a folder structure, import, and map sales users, and transfer email templates into Pardot.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.

NO.79 A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Pardot?

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

NO.80 A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a ‘Director’ job title and are in the ‘Technology’ industry.
How should they design this automation strategy?

Create a ‘Director’ scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology’.

Create a Director’ profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect’s Profile tab to set criteria matches.

Create a Director’ profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is ‘Technology’.

Create a ‘Director’ profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology’.

NO.81 Which three Pardot asset types allow for embedded advanced dynamic content?
Choose 3 answers

Landing Pages

Social Posts

Layout Templates

List Emails

Content Files

NO.82 LenoxSoft’s corporate marketing team has Pardot users who are users in all of their five Pardot Business Units.
User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

Instruct the user in the European BU to take a screenshot and email it to them to review.

Use the BU switcher in the North America BU to switch to Europe.

Create a custom user role in the European BU with access to the folder the program is in.

Log out of the North American BU and log into the European BU to review the program.

NO.83 A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don’t match the criteria.
Which automation tool should be used?

Completion action

Dynamic list

Segmentation rule

Automation rule

NO.84 How many Social Posting Connectors is it possible to create

You can create as many Social Posting connectors as you want

One each type

Many but only one type

You can’t use any Social Posting connector

NO.85 What behavior is expected when the “Overwrite Prospect Opted Out field” Salesforce connector setting is enabled?

Only users with an Administrator user role will be able to change the prospect field value.

The record that was last updated sets the field value for a synced prospect.

Only 200 records per day can be updated to overwrite the “Opted Out” field value.

Opting out a prospect in Salesforce or Pardot deselects the “Do Not Email” field upon sync.

NO.86 LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

Sales

Marketing

Administrator

Sales Manager

NO.87 A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

The app will create unique datasets for each business unit.

There is an option to create a unique app for each business unit or one joined app for all business units.

Each business unit can only have one associated B2B Marketing Analytics app.

Each dashboard will have an option to filter by business unit.

NO.88 Which are true about Pardot Recycle Bin

Items in the recycle bin don’t count toward usage limits

If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign

Admins can permanently delete prospects in the recycle bin. Pardot no longer tracks prospects when they’re permanently deleted

A deleted prospect is restored when the Salesforce record it’s syncing with is undeleted

Tags are deleted permanently and don’t appear in the recycle bin

Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

NO.89 LenoxSoft wants Co ensure they’re not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

Automatically remove prospects from the program when an email reply trigger is met.

Increase the wait time on the Email send action steps.

Set the Engagement Studio program to repeat every 10 days.

A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

NO.90 LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

Locate the relevant documentation and follow the steps to enable.

Update your Salesforce connector user permissions

Contact Pardot Support to enable the necessary connector behavior

Update your field mappings by going to Admin > Configure Fields

NO.91 Select available Social Media Connectors

Twitter

Facebook

CD Linkedln

AddThis

FullContact

NO.92 LenoxSoft wanted to deduct a prospect’s score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Page action

Custom redirect

Completion action

Automation rule

NO.93 Select available Webinar Connectors

Webex

WebinarJam

ReadyTalk

GoToWebinar

Demio

ClickMeeting

NO.94 Can we connect Twilio SMS Center via Pardot Connector?

True

False

NO.95 You decide to build an automation rule to automatically allow prospects to match the “Title” criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

Match ALL overall logic: Prospect List > Isn’t > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Match ALL overall logic: Prospect List > Isn’t > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Match ANY overall logic: Rule Group1: Match All Prospect List > Isn’t > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

Match ANY overall logic: Prospect List > Isn’t > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

NO.96 What is true about A/B testing? [Choose two answers]

You can disable A/B testing before and after email sent.

You can only do A/B testing on list emails.

When you turn off A/B testing you will have to choose which version to keep.

It is recommended to test at least 5 different elements in your A/B tests.

NO.97 LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

By using a static list on the form’s completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

By using a static list on the form’s completion action, then start the program with a “Form Completed” trigger so only prospects who completed the form will get the follow up actions.

NO.98 What is required when sending a Pardot email from an assigned user?

There must also be a general or specific user as a sender.

The assigned user must be connected through user sync.

The email must also contain assigned user merge fields.

All prospects on the recipient list must be assigned to a user.

[Dec-2023] Pardot-Consultant Questions – Truly Beneficial For Your Salesforce Exam [Q74-Q98]

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