May-2024 FREE Salesforce Pardot-Consultant PRACTICE QUESTIONS AND ANSWERS UPDATES [Q113-Q128]

NO.113 The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

Form Report: Impressions

Lifecycle Report: New Prospects Created

Form Report: Conversions

Form Report: Submissions

NO.114 Which are true about Engagement Program

If a prospect is removed from a list that a program uses, that prospect stops moving through the program

If you remove a prospect from a program’s recipient list, and then add the prospect back later, they start where they left off in the program

If a prospect opts out of a list used for a program, they still move through the program, but don’t receive program emails

When no new prospects are added to or processed in a program for 30 days, it becomes inactive

When merged prospects are members of the same engagement program, it’s possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

A single rule step can evaluate up to five conditions

When no new prospects are added to or processed in a program for 365 days, it becomes inactive

NO.115 LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Send the least targeted content first, followed by more targeted content

Send five emails exactly seven days apart, without any following steps

Send emails using dynamic content based on prospect account fields

Send highly targeted content first, followed by less targeted content

NO.116 Choose required fields while creating a Prospect

Email

Company

CD Campaign

Profile

Score

Grade

Assign To

NO.117 A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects.
Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.
What import method should be recommended?

Match records by CRM ID

Match records by Account ID

Match records by fuzzy match rules

Q Match records by email address

NO.118 What is true about the Salesforce connector [Choose two answers]

When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.

You can connect Pardot to a Salesforce sandbox or production environment

Only lead, contacts and accounts are synchronized from Salesforce to Pardot

Email is the unique identifier unless “allow multiple Prospects with same email address” is enabled.

NO.119 What is true about completion actions? [Choose two answers]

Completion actions are retroactive and will apply to activities done before and after you apply them

Completion actions only execute for prospects. They will not affect visitors.

Completion actions can be criteria based.

Completion actions will not execute for image files.

NO.120 Select available Social Posting Connectors

Facebook

Twitter

Linkedln

Zone

Instagram

Tumblr

NO.121 LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?

Import .CSV file containing custom field data into Pardot.

Manually create and map custom fields in Pardot.

Import leads and contacts from Salesforce into Pardot.

Enable custom field creation via the Salesforce Connector.

NO.122 Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D.
Low Grade | High Score

CDAB

ABDC

CBDA

CDBA

NO.123 What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]

Create and add a tracking code to the website

Setup DNS for each used domain and validate the connection

Setup tracker subdomain and validate it

Choose which sender IP to use

NO.124 LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the “Product Interest” form
* A score higher than 100
* A grade higher than a C
* Is a member of the “Target Account” list
What should LenoxSoft use to accomplish this business requirement?

Automation rule and user queue

Automation rule and user group

Form completion action and user queue

Form completion action and user group

NO.125 Recommend a model to route qualified and unqualified leads across the business.
Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score

CDAB

ABDC

CBDA

CDBA

NO.126 Which standard connectors can be activated in Pardot [Choose two answers]

Survey Monkey

Youtube

GoToWebinar

Olark

NO.127 Can we connect Twilio SMS Center via Pardot Connector?

True

False

NO.128 How many Scoring Categories is it possible to create

25

100

15

50

May-2024 FREE Salesforce Pardot-Consultant PRACTICE QUESTIONS AND ANSWERS UPDATES [Q113-Q128]

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